Written by

Reviewed by
April 15, 2024

With Helium 10 Adtomic, it’s time to change how we manage PPC campaigns.

Helium 10 Adtomic is not just another tool in the toolkit—it’s a powerful advertising optimization engine designed to supercharge your Amazon PPC campaigns. But, how can you leverage Adtomic to outmaneuver your competition?

In this article, we’ll test the basics of Adtomic, its key features, and how to use it to your advantage.

Let’s get started!

Key Takeaways

  • Adtomic is an AI-powered Amazon PPC tool designed to maximize advertising ROI.
  • Available as an add-on at $199/month, it simplifies campaign management with automation and advanced analytics.
  • Adtomic suits Amazon/Walmart sellers of all levels, especially those looking to scale their operations.
  • The tool is part of Helium 10’s suite, offering a comprehensive approach to e-commerce success.

What Is Helium 10 Adtomic?

Helium 10 Adtomic is a specialized tool within the comprehensive Helium 10 software suite designed to help Amazon sellers optimize their PPC (Pay-Per-Click) advertising campaigns. 

In essence, Adtomic automates and streamlines the often-complicated process of PPC campaign management. 

It’s all about taking the guesswork out of advertising on Amazon, so you can focus more on selling and less on the nitty-gritty details of ad strategy.

Adtomic offers a range of features that provide valuable insights into your ad campaigns, from keyword tracking to profitability analysis. The goal is to help you make informed decisions about where to allocate your ad spend for maximum returns. 

The collaboration between Prestozon and Helium 10 ADS has resulted in a powerful tool that revolutionizes Amazon PPC management. 

Leverage its automated bid adjustments, easy-to-understand analytics, and in-depth reporting to optimize your advertising strategy.

What Does Helium 10 Adtomic Include?

This PPC solution for Amazon and Walmart selling has a bunch of inclusions, the majority of which are listed below:

  • Bulk campaign creation with the help of templates.
  • Hourly data with dayparting schedules.
  • Bid optimization for campaigns using AI.
  • Access to bulk actions, filtering, and reporting features.
  • Choice of manual or automated actions for campaigns and keywords.
  • Weekly office hours on special  Slack community.
  • White-glove onboarding if your ad spends more than $20K/mo.

Why Use Helium 10 Adtomic In PPC Advertising

Think of Adtomic as your personal PPC buddy. It’s there to guide you through the intricacies of Amazon’s advertising platform, showing you where opportunities lie and how to capitalize on them.

Consider this: If you’re not using a tool like Adtomic, you’re likely spending a lot of time manually tracking and adjusting your PPC campaigns. 

That’s time you could be using to grow your business in other ways. Adtomic automates these processes, freeing up your time and helping you avoid costly mistakes.

Helium 10 Adtomic Pricing Breakdown

Adtomic pricing is calculated based on your monthly Amazon ad spend plus its standard usage price. To put it simply, the more you spend on Amazon ads, the more you’ll pay for Adtomic.

The Helium 10 Adtomic is priced at $199 per month + 2% of your monthly ad spend over $10,000. 

While it might seem costly at first glance, it’s important to remember that Adtomic is a robust PPC tool designed to optimize your Amazon as well as your Walmart ad campaigns

It’s an investment that could significantly enhance your profitability in the long run.

How To Get Started With Helium 10 Adtomic

The Adtomic tool is not pre-installed and is available as an add-on purchase. Hence, you need to include this in your plan to start using it. Let’s talk about how to start with Adtomic:

Step 1: Log into your Helium 10 dashboard. If you’re new to Helium 10, you must create an account first.

Step 2: There are two ways to reach Adtomic. First, navigate to the ‘Tools’ tab, and select ‘Adtomic’ from the dropdown menu under “Marketing”.

Helium 10 Adtomic - Overview
Source: Helium 10

The second way to reach is to click Adtomic from the menu bar on the top directly.

Step 3: Next, add Adtomic to your Helium 10 plan as an add-on.

Helium 10 Adtomic - Plan
Source: Helium 10

Step 4: Finally, select Adtomic from a list of add-ons, check for your payment total and method, and click “Complete Payment” to add Adtomic to your toolkit.

Helium 10 Adtomic - Complete Payment
Source: Helium 10

That’s how you add the Helium 10 Adtomic to your subscription plan. But that’s not all, you need some more things to get started with Adtomic.

Essentials To Get Started With Adtomic – Amazon PPC Token

What’s this Amazon PPC Token we’re talking about, you ask? It’s a unique identifier granted by Amazon to third-party service providers, like Helium 10, allowing them access to your Amazon PPC data. 

This is crucial for Adtomic to operate effectively, as it needs to access and analyze your PPC data to provide actionable insights and strategies.

To get the Amazon PPC Token, you’ll need to follow a process similar to the one above. 

You’ll authorize Helium 10 to access your Amazon seller account, and in turn, Amazon will issue a PPC Token. This token is then used by Adtomic for data analysis and optimization.

Helium 10 Adtomic Learning Resources:

For any doubts you may have while setting up Adtomic for your account, you can find guides from the official Helium 10 Adtomic training and resources

Here’s an outline with pointers on “Tips to Use Helium 10 Adtomic” that can be expanded upon for detailed content:

8 Tips To Use Helium 10 Adtomic

Finally, to extend the Adtomic tool to the maximum of your benefits, here are a few things you can implement to enhance the output you receive. 

1. Understanding Adtomic’s Dashboard

When you first log into Adtomic, you’ll be greeted by its dashboard. This is the nerve center of your Amazon PPC operations, clearly showing your overall performance.

It might seem overwhelming at first, but once you get the hang of it, you’ll appreciate the dashboard’s simplicity and efficiency. 

2. Creating Campaigns with Smart Templates

Adtomic offers smart templates that cater to different goals and levels of experience. Whether you are a beginner just starting out or an experienced seller aiming for specific targets, there’s a template for you.

These are not set in stone either. You can customize these templates to fit your specific product and market niche, giving you a head start in creating your campaign.

3. Maximizing ROI with AI-Powered Bidding

Adtomic goes a step further by integrating AI-powered bidding suggestions into its platform. This allows users to leverage the AI capabilities to get precise keyword bidding suggestions.

This can significantly improve your product visibility and sales. Additionally, you can adjust bids based on Adtomic’s analytics, ensuring you’re getting the best ROI.

4. Optimizing Campaigns Efficiently

Campaign optimization is a breeze with Adtomic. It comes packed with features that allow you to manage and refine campaigns with just a few clicks.

You can review potential keywords and negative targets regularly to minimize wasted spend. This way, you’re always on top of your campaign performance, making necessary tweaks to ensure optimal results.

5. Analyzing Big-Picture Data

Aside from its campaign management features, Adtomic also provides high-level markers like TACoS, Organic Ranking, and Sponsored Ranking. 

These are big-picture data that give you clear visibility into your PPC performance. With this, you can make informed decisions based on clear, actionable insights provided by Adtomic.

6. Automation for Time-Saving

Automation is another feature that Adtomic boasts. You can set up automation rules for routine campaign adjustments, saving you valuable time. 

However, it’s important to strike a balance between automation and manual control for strategic campaign management.

7. Utilizing Suggestions for Campaign Improvement

Adtomic doesn’t just stop at providing tools for improvement management. It goes further by providing suggestions for campaign improvement. 

Based on performance data, you can apply, snooze, or ignore these bid suggestions. These suggestions allow you to stay ahead of market trends and competitor strategies, giving your campaigns an edge.

8. Learning Through PRO Training and Tutorials

Helium 10’s PRO Training videos offer in-depth tutorials on using Adtomic for those needing more guidance.

These resources are always updated with the latest features and best practices, ensuring you’re fully equipped to maximize the benefits of Adtomic. 

More On Helium 10:

Bringing It All Together – The Power of Helium 10 Adtomic

Quite simply, Adtomic is a game-changer for both Amazon and Walmart sellers. In today’s competitive e-commerce landscape, the significance of having a robust advertising automation tool like Adtomic cannot be overstated. 

It simplifies your campaign management and empowers you to optimize your ads for maximum ROI. However, Adtomic truly stands out because of its seamless integration with the Amazon and Walmart marketplaces. 

To wrap it all up, Adtomic is more than just an advertising tool. It’s a comprehensive platform that equips you with the insights and automation capabilities to drive your e-commerce business forward. 

It’s about making your advertising efforts smarter, not harder. Are you ready to take your Amazon FBA and Walmart selling to the next level with Adtomic?

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top