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June 14, 2024

Finding a profitable product to sell on Amazon can be tedious. However, with Helium 10 Black Box, you can easily identify items with strong demand within your niche and marketplace

But with so many filters and criteria to fill out, sellers may find it difficult to use this powerful tool. Don’t worry; I have a fix for this.

This guide will help you quickly get started with Helium 10 Black Box and create a list of profitable products to sell on your preferred Amazon marketplace. 

Let’s get started.

What Exactly Does Helium 10 Do For Amazon Sellers?

Helium 10 Black Box is a powerful tool within the Helium 10 suite designed to help Amazon sellers uncover profitable product opportunities. The tool aims to streamline the product research process and give sellers the insights they need to make informed decisions.

Some of the critical ways Helium 10 Black Box helps Amazon sellers include:

  • Analyzing millions of products across the Amazon marketplace to identify high-potential items with strong sales and low competition
  • Providing advanced filters and search capabilities that allow sellers to narrow down their product selection based on specific criteria
  • Offering deep insights into the competitive landscape, including metrics such as sales volume, review count, pricing, and historical trends
  • Uncovering valuable keyword data to help sellers optimize their product listings and improve visibility
  • Enabling sellers to make data-driven decisions and increase their chances of launching successful products on the Amazon platform

Benefits Of Using Helium 10 Black Box

The Black Box feature has the ability to elevate your business and has benefits across all the critical areas of selling on Amazon. Here are some of the ways that the Black Box can be beneficial for you:

  • Increased Efficiency

Helium 10 Black Box automates the product research process, allowing sellers to quickly identify profitable opportunities without the need for extensive manual data gathering and analysis. This time-saving feature enables sellers to focus on other critical aspects of their business.

  • Data and Insights

The tool provides information on valuable data points, including sales volume, pricing, competition levels, review counts, and more. This information empowers sellers to make informed decisions and assess the viability of potential products.

  • Competitive Edge

Helium 10 Black Box gives sellers a competitive advantage in the Amazon marketplace by uncovering hidden opportunities and identifying underserved niches. This can lead to increased sales, higher profit margins, and long-term business growth.

  • Keyword Optimization

The tool’s keyword research capabilities help sellers identify the most relevant and high-performing search terms for their products, improving their visibility and discoverability on Amazon.

  • Historical Data and Trends

Helium 10 Black Box analyzes historical sales data and market trends, allowing sellers to anticipate shifts in consumer demand and make better-informed decisions about their product offerings.

  • Scalability

As your Amazon business grows, Helium 10 Black Box can continue to support your product research and expansion efforts, providing the insights needed to identify new opportunities and maintain a competitive edge.

  • Ease of Use

The tool’s user-friendly interface and intuitive navigation make it accessible to both experienced and novice Amazon sellers, allowing for a seamless product research experience.

How To Use Helium 10 Black Box? (Step By Step Guide)

To get started with Helium 10 Black Box, follow this 6-step guide.

Step 1. Sign Up For A Helium 10 Account

If you haven’t already, create a Helium 10 account by visiting their website. You can choose from a range of subscription plans, including a free plan that provides limited access to the tools.

Sign Up For A Helium 10 Account

Once logged in, locate the Black Box tool within the Helium 10 dashboard. This is where you’ll initiate your product research process.

Step 2. Select Your Search Method

Helium 10 Black Box offers several search methods to help you find potential products:

Select Your Search Method
  • Products: This option allows you to explore products across various Amazon categories.
  • Keywords: Use this method to search for products based on specific keywords or search terms.
  • Niches: Identify profitable product niches by analyzing market trends and demand.
  • Competitors: Uncover products related to your competitors’ best-selling items.
  • Product Targeting: Discover products frequently purchased together or recommended by Amazon.

Step 3. Set Your Filters

Depending on your search method, you can apply a range of filters to narrow your product selection. Some key filters include:

Set Your Filters
  • Product Category: Select the category or subcategory you’re interested in.
  • Price Range: Set a minimum and maximum price range for the products you want to find.
  • Review Count: Determine the minimum number of reviews you want the products to have.
  • Product Rating: Set a minimum average rating threshold for the products.
  • Monthly Revenue: Specify the minimum monthly revenue you’re targeting.
  • Seller Competition: Filter based on the number of sellers currently offering the product.

Step 4. Analyze The Results

Once you’ve applied your filters, Helium 10 Black Box will present you with a list of products that match your criteria. 

Analyze The Results

Carefully review the data provided for each product, such as sales volume, pricing, competition levels, and historical trends.

Step 5. Add Promising Products To Your Watchlist

As you analyze the results, select the products that show the most potential and add them to your “My Lists” section within the Black Box tool. 

Add Promising Products To Your Watchlist

This will allow you to easily reference and further evaluate these products later.

Step 6. Refine Your Search

Don’t be afraid to experiment with different filter combinations and search methods. Continually refine your approach to uncover the most promising product opportunities that align with your business goals and budget.

How To Use Black Box Filters?

A wide range of filters are available in Helium 10 Black Box to assist you in identifying the most promising products for your Amazon business. 

Here’s a closer look at a proper method of using the Black Box tool taught by Bradley Sutton:

Here’s how you should be using the BlackBox filters: 

  1. Product Category: This filter allows you to narrow your search to specific product categories or subcategories on Amazon. This is particularly useful if you have a particular niche or industry in mind.
  2. Price Range: Setting a price range is crucial, as it can help you identify products with optimal profit margins. Consider targeting products priced between $20 and $50, as these often strike a balance between low competition and reasonable profitability.
  3. Review Count: The number of reviews a product has can be a strong indicator of its sales performance and market demand. Aim for products with at least 30 reviews, as this suggests established customer interest.
  4. Product Rating: Along with the review count, the average product rating is a valuable metric to consider. Focus on products with a rating of 4 stars or higher, as these tend to have higher customer satisfaction and repeat purchase potential.
  5. Monthly Revenue: Filtering by estimated monthly revenue can help you identify products with significant sales volume and profitability. Consider targeting products with at least $5,000 in monthly revenue.
  6. Seller Competition: This filter allows you to assess the level of competition for a particular product. Aim for products with a lower number of active sellers, as this indicates less crowded markets with more opportunities for new entrants.
  7. Keyword Relevance: This advanced filter helps you identify products that are closely aligned with relevant keywords and search terms. This can be particularly useful for optimizing your product listings and improving discoverability.
  8. Listing Quality Score: This metric provides insights into the overall quality and optimization of competing product listings. Focusing on products with higher listing quality scores (above 7) can give you a better chance of standing out.
  9. Sponsored Product Competitor Count: This filter allows you to gauge the level of advertising competition for a product, as it shows the number of sellers running sponsored ads for a particular keyword or product.

Remember to experiment with different filter combinations and continuously refine your search to find the most promising opportunities.

Limitations Of Helium 10 Black Box

While Helium 10 Black Box is an incredibly powerful tool, it’s essential to understand its limitations to ensure you make the most of it:

  1. Reliance on Amazon Data: The tool’s accuracy is heavily dependent on the data provided by Amazon’s API. Any discrepancies or delays in Amazon’s data can affect the reliability of the information presented in Black Box.
  2. Changing Market Conditions: The Amazon marketplace is highly dynamic, with trends and demand patterns constantly evolving. The product opportunities identified by Black Box may not always remain lucrative in the long run, as the market can shift rapidly.
  3. Lack of Supplier and Logistical Information: Helium 10 Black Box focuses primarily on the retail aspect of product research, providing limited insights into the sourcing, manufacturing, and logistics involved in bringing a product to market.
  4. Potential for Oversaturation: As more sellers utilize tools like Black Box to identify profitable products, the risk of market oversaturation increases. Products that may seem promising based on the data could quickly become oversaturated with competition.
  5. Potential for Biased Results: The filters and algorithms used by Black Box may have inherent biases or limitations that could skew the results, leading to the inclusion or exclusion of certain product opportunities.
  6. Dependency on Subscription Plans: Access to the full range of features and data provided by Black Box is tied to the user’s subscription plan, which may not be affordable for all Amazon sellers, especially those just starting out.

Note: To mitigate these limitations, it’s essential for Amazon sellers to:

  • Complement Black Box data with additional research and market intelligence.
  • Continuously monitor market trends and adjust their product selection accordingly.
  • Diversify their product portfolio to reduce reliance on a single tool or data source.
  • Carefully evaluate the long-term viability of potential products beyond the initial findings.

How Much Does Helium 10 Black Box Cost?

Helium 10 Black Box is available as part of the Helium 10 suite of tools, and the pricing is structured based on different subscription plans. Here’s a breakdown of the Helium 10 pricing and the usage limits for the Black Box tool:

Helium 10 PlanPricingBlack Box Usage Limit
Free$05 Lifetime uses
Starter$39/month20 Lifetime uses
Platinum$99/month250 uses per month
Diamond$299/month250 uses per month
Supercharge Your BrandCustom500 uses per month

Note: The usage limits for the Black Box tool are per month for the paid plans (Platinum, Diamond, and Supercharge Your Brand), while the free and Starter plans have a lifetime usage limit.

More On Helium 10:

Bottomline: Unlock Amazon’s best-selling products with Helium 10 Black Box!

Helium 10 Black Box is a cutting-edge product research tool that has become an essential asset for Amazon sellers of all levels. 

The tool’s in-depth data, advanced filtering, and valuable competitive insights allow sellers to make informed decisions and identify profitable product opportunities. This eventually helps to stay ahead of the Amazon marketplace’s competition.

If you are a new seller, you need to get started with the Helium 10 free plan to assess the capability of the Black Box tool. Then, once getting comfortable, you can upgrade to paid plans to unlock the advanced metrics and refine your product research. 


How accurate is the data provided by Helium 10 Black Box? 

Helium 10 Black Box relies on data directly sourced from Amazon’s API, which is generally considered to be highly accurate. However, as with any tool that depends on third-party data, there may be occasional discrepancies or delays in the information provided.

Can I use Helium 10 Black Box for product research on marketplaces other than Amazon? 

Currently, Helium 10 Black Box is primarily focused on the Amazon marketplace. While the insights and data gathered from the tool can be applied to other e-commerce platforms, the tool’s functionality is designed explicitly for Amazon product research.

How often is the data in Helium 10 Black Box updated? 

Helium 10 Black Box constantly refreshes its data, ensuring that the information provided is as up-to-date as possible. However, the exact frequency of data updates may vary depending on the specific metrics and Amazon’s own data refresh schedule.

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