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April 27, 2024

Helium 10 Magnet is a comprehensive and user-friendly keyword research tool that has quickly become a favorite among new and experienced Amazon and Walmart sellers.

It is designed to help you narrow your list of keywords to the most product-relevant and high-performing options. 

By leveraging its extensive database of search terms and advanced filtering capabilities, you can uncover valuable insights to boost your Amazon product visibility and outshine your competitors.

But does the Helium 10 Magnet perform similarly across all Helium 10 plans? 

Let’s find out!

Helium 10 Magnet Usage Across Plans

Here’s a distribution of the uses that a Helium 10 subscriber gets every month:

Helium 10 Magnet StarterPlatinum Diamond
Helium 10 plan price per month$39/mo$99/mo$279/mo
Amazon uses2 uses150 uses150 uses
Walmart uses2 uses150 uses150 uses 

Introduction To Helium 10 Magnet

Helium 10 Magnet is a comprehensive Amazon keyword research tool that provides users with a robust database of search terms and advanced filtering capabilities. 

Unlike other keyword research tools that may offer limited data or basic functionality, Magnet stands out for its depth of insights, user-friendly interface, and ability to help you identify the most profitable keywords for your Amazon listings.

At its core, Magnet allows you to search for individual keywords or analyze a group of up to 200 keywords at a time. The tool then provides detailed data on:

  • Search volume
  • Competing products
  • Magnet IQ score
  • Word Frequency
  • Suggested PPC bid
  • Keyword sales
  • Sponsored ASINs and more

Empowering you to make informed decisions about the keywords you should target.

Here’s a look at the interface of the Helium 10 Magnet:

Interface Of The Helium 10 Magnet
Source: Helium 10

One of the standout features of Magnet is its vast database of search terms, which includes keywords used by Amazon shoppers across global marketplaces. 

This comprehensive data set gives you a significant advantage over competitors who may be relying on more limited keyword sources.

How Does Helium 10 Magnet Stand Against Its Competitors?

Compared to other popular Amazon keyword research tools, Magnet stands out for its intuitive interface, extensive filtering options, and ability to provide a holistic view of keyword performance and competition. 

No other tool offers keyword research for Amazon and Walmart together. By leveraging Magnet’s unique features and insights, you can better understand the Amazon and Walmart landscape and develop more effective listing optimization strategies.

Who Can Use the Helium 10 Magnet Tool?

The Magnet tool is for everyone who has a paid subscription plan to Helium 10. These users are then categorized into three sections. Check which one you are.

1. New And Aspiring Amazon Sellers

Conducting thorough keyword research is crucial for new and aspiring Amazon sellers to launch successful products. 

Helium 10 Magnet can help you identify profitable product niches and uncover the most relevant keywords for your target audience. 

By understanding search volume, competition, and other key metrics, you can make informed decisions about the products you choose and set your ball rolling.

2. Existing Amazon Sellers Exploring New Tools

Even if you’re an experienced Amazon seller, Helium 10 Magnet can be a valuable addition to your toolkit. 

The tool can help you optimize your existing product listings by uncovering new keyword opportunities, identifying areas for improvement, and monitoring your competition.

By leveraging Magnet’s data-driven insights, you can stay ahead of the curve and continuously enhance your product visibility and performance.

3. Marketing Agencies or Freelancers Serving Amazon Sellers

For marketing agencies or freelancers working with multiple Amazon sellers, Helium 10 Magnet can streamline the keyword research process and enable you to create more effective optimization strategies.

The tool’s ability to analyze many keywords and provide detailed data can help you quickly identify the most promising opportunities for your clients, saving time and resources.

Helium 10 Magnet Key Features

Next, the features for which Helium 10 Magnet has made a name itself is due to 5 key features that can be accessed from a single place, as shown below:

Helium 10 Magnet Features
Source: Helium 10

Here’s a detailed look at each one of them below: 

1. Keyword Search Volume Data

Helium 10 Magnet provides detailed information on the search volume for individual keywords or phrases, allowing you to gauge the demand and popularity of the terms you’re targeting.

2. Competitor Keyword Analysis

The tool’s robust competitor analysis capabilities enable you to see which keywords your competitors target, helping you identify opportunities to outperform them in the Amazon search rankings.

3. Keyword Phrase Frequency

Magnet’s “Word Frequency” feature gives you valuable insights into the specific words and phrases that are most commonly associated with your target keywords, informing your listing optimization efforts.

4. Comprehensive Filtering Options

Helium 10 Magnet offers a wide range of filtering options, including search volume, Magnet IQ score, word count, competing products, and more. This allows you to refine your keyword research and focus on the most promising opportunities.

5. Export Options

The tool’s export functionality enables you to save your keyword research data in formats like CSV or Excel, making it easy to integrate the insights into your broader Amazon marketing strategies.

How To Use The Helium 10 Magnet?

Using Helium 10 Magnet for effective keyword research is a straightforward process. Here’s a step-by-step guide:

Step 1: Choose Your Seed Keyword

Choose Your Seed Keyword
Source: Helium 10

Start by entering a relevant seed keyword or phrase into the Magnet search bar. This will serve as the foundation for your keyword research.

Step 2: Select Your Amazon Marketplace

Select Your Amazon Marketplace
Source: Helium 10

Magnet allows you to conduct keyword research across various Amazon marketplaces, so be sure to choose the one that’s most relevant to your business.

Step 3: Analyze the Keyword Suggestions: 

Analyze the Keyword Suggestions
Source: Helium 10

Magnet will generate a comprehensive list of keyword suggestions related to your seed keyword. Review the data provided, such as search volume, Magnet IQ score, and competing products, to identify the most promising opportunities.

Step 4: Utilize the Filtering Options 

Utilize the Filtering Options
Source: Helium 10

Take advantage of Magnet’s advanced filtering capabilities to refine your keyword list. You can filter by search volume, word count, Magnet IQ score, and more to hone in on the most relevant and high-performing keywords.

Step 5: Incorporate Keyword Insights

 Incorporate Keyword Insights
Source: Helium 10

Analyze the data provided by Magnet, such as the “Word Frequency” feature, to inform your product listing optimization. Use the most promising keywords in your titles, descriptions, and backend search terms to improve your visibility and conversion rates.

Step 6: Regularly Update Your Keyword Research

Continuously monitor your keyword performance and update your research using Magnet. 

The Amazon marketplace is constantly evolving, so staying on top of the latest trends and opportunities is crucial for maintaining your competitive edge.

Is Helium 10 Magnet Free?

While Helium 10 does offer a free starter plan, the Magnet tool is not fully accessible without a paid subscription. The free plan allows you to use Magnet only for demo use.

To unlock Magnet’s full potential and conduct comprehensive keyword research, you’ll need to upgrade to one of Helium 10’s paid plans. 

These plans range from the $39 per month Starter plan to the $279 per month Diamond plan, each offering varying levels of Magnet usage and additional Helium 10 tool access, as shown in the beginning.

Benefits of Helium 10 Magnet

Continuing how Magnet can change the way you research the keywords for your Amazon or Walmart business, here are the general benefits you get by investing in a paid plan and using the Magnet tool: 

  1. Identifying High-Volume, Low-Competition Keywords:

Helium 10 Magnet’s advanced filtering and data analysis capabilities allow you to identify keywords with high search volume and low competition, giving you a significant advantage in the Amazon marketplace.

  1. Saving Time on Manual Keyword Research:

By automating the keyword research process and providing a comprehensive database of search terms, Magnet can save you countless hours that would otherwise be spent on manual research.

  1. Improving Product Listing Visibility and Click-Through Rates:

Using the insights from Magnet, you can optimize your product listings with the most relevant and high-performing keywords, leading to improved visibility in Amazon search results and increased click-through rates from potential customers.

  1. Increasing Organic Search Traffic and Sales:

Leveraging Magnet’s data-driven approach to keyword research can help you attract more organic traffic to your Amazon listings, ultimately driving more sales and revenue for your business.

  1. Gaining Insights into Competitor Keyword Strategies:

Magnet’s competitor analysis features allow you to see which keywords your rivals are targeting, enabling you to develop more informed and effective optimization strategies to outperform them.

Limitations of Helium 10 Magnet

The primary limitation of Helium 10 Magnet is that the tool’s full functionality is only available with a paid subscription. 

  • Limitation 1: The free starter plan provides only a tool demo, which may not be sufficient for comprehensive keyword research, especially for larger product catalogs or more advanced sellers.
  • Limitation 2: There’s no difference between the uses that a Platinum plan and Diamond plan owners get. Both users get 150 users per month.
  • Limitation 3: While Magnet offers a vast database of keywords and insights, the data may not always be 100% accurate or up-to-date, as the Amazon marketplace is constantly evolving. 

As with any keyword research tool, it’s essential to cross-reference the information provided by Magnet with other sources and your own market understanding.

Ways To Maximize Helium 10 Magnet Output

However, even with the Limitations, users who can use it in a relaxed way can get the most out of Helium 10 Magnet by considering the following strategies:

  1. Combine Magnet with Other Helium 10 Tools

Integrate Magnet’s keyword research capabilities with other Helium 10 tools, such as Cerebro for competitor analysis and Frankenstein for keyword processing, to create a comprehensive, data-driven approach to Amazon optimization.

  1. Regularly Update Your Keyword Research

The Amazon landscape is constantly shifting, so be sure to regularly revisit your keyword research using Magnet to stay ahead of the competition and identify new opportunities.

  1. Monitor Keyword Performance Using Helium 10 Analytics

Leverage Helium 10’s suite of analytics tools to track the performance of the keywords you’ve identified and optimized using Magnet, allowing you to make data-driven decisions about your listing strategies.

  1. Continuously Optimize Your Listings

Regularly update your product listings based on the insights gained from Magnet, ensuring that you’re always using the most relevant and high-performing keywords to drive visibility and sales.

More On Helium 10:

Bottomline: Magnet Is Your Best Bet For Keyword Research!

Helium 10 Magnet stands out as a powerful and comprehensive Amazon keyword research tool that can transform your approach to product listing optimization. 

By providing in-depth data, advanced filtering capabilities, and a vast database of search terms, Magnet empowers Amazon and Walmart sellers together to identify the most impactful keywords to drive traffic and sales.

Rather than relying on guesswork or limited keyword sources, why not harness the power of Helium 10 Magnet to take your Amazon business to new heights? Start leveraging this game-changing tool today and watch your sales soar.

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