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June 14, 2024

Helium 10 Academy is an educational platform designed to equip Amazon sellers and e-commerce entrepreneurs with the knowledge and skills needed to master the full potential of the Helium 10 suite of tools

As one of the most comprehensive FBA tool suites, Helium 10 has gained immense popularity among online sellers, with over 2 million users worldwide.

The Helium 10 Academy aims to bridge the gap between the powerful features of Helium 10 and the practical application of these tools to build a successful Amazon business. 

The academy offers a structured learning path to help you learn product research, keyword optimization, listing creation, marketing strategies, and business operations.

Let’s get to know more!

Helium 10 Academy: In A Nutshell 

The Helium 10 academy is the best learning source, which you can complete in about one and a half months. Here are more details about the academy:

Helium 10 AcademyFeatures
Learning priceFree
Suitable forHelium 10 subscribers and non-subscribers
Courses Offered7 courses offered on basics of Helium 10 tools
Time required to complete1-2 hours/ day, five days/week for 4-6 weeks
Certificate availableAfter passing a paid exam for $77

What Is Helium 10 Academy?

Helium 10 Academy is an extensive online training program developed and curated by the Helium 10 team, which includes experienced Amazon sellers and brand evangelists. 

Helium 10 Academy
Source: Helium 10 Academy

The academy’s primary goal is to provide a comprehensive education on utilizing the various Helium 10 tools to their fullest extent, empowering sellers to optimize their Amazon operations and drive sustainable growth.

The academy’s curriculum is structured into sections, each focusing on a specific aspect of Amazon selling, such as product research, keyword analysis, listing optimization, marketing, and business analytics. 

Each section starts with an overview video, followed by a series of detailed lessons that delve into the practical application of Helium 10 tools.

Helium 10 Academy Instructors

The instructors behind the Helium 10 Academy are seasoned e-commerce experts who deeply understand the Amazon marketplace and the challenges sellers face. 

Helium 10 Academy Instructors
Source: Helium 10 Academy

They demonstrate the tools in real-time, provide step-by-step guidance, and share their proven strategies for achieving success on the platform.

The course materials combine video lessons, written explanations, quizzes, and downloadable resources to ensure a well-rounded learning experience. Each video lesson is an average of 5 to 20 minutes long, making it easy for busy sellers to fit the coursework into their schedules.

Is The Helium 10 Academy Free To Use?

The Helium 10 Academy is completely free to access for anyone interested in learning how to use the Helium 10 tools effectively. You don’t need to be a Helium 10 subscriber or have an existing Amazon business to enroll in the academy.

Helium 10 Academy Free
Source: Helium 10 Academy

However, there is an optional one-time fee of $77 for the Helium 10 Certification Exam. By passing this exam, you can become a Helium 10 Certified Expert, adding credibility to your skills and potentially opening up new opportunities, such as working with agencies or clients as a virtual assistant.

The certification exam covers a comprehensive range of topics related to the Helium 10 suite, ensuring that those who earn the certification demonstrate a deep understanding of the tools and their practical applications. 

Maintaining the certification requires retaking the exam annually to keep your knowledge up-to-date with any changes or updates to the Helium 10 platform.

Who Is the Helium 10 Academy For?

The Helium 10 Academy caters to a diverse audience of Amazon sellers and e-commerce enthusiasts, including:

  1. Complete Beginners

If you’re new to the world of Amazon FBA and want to build a strong foundation in using Helium 10 tools, the academy is an excellent starting point. You’ll learn the fundamentals of product research, keyword optimization, listing creation, and more.

  1. Existing Amazon Sellers

Whether you’re an experienced seller or just starting to explore the potential of Helium 10, the academy can help you unlock the full power of the tools and enhance your overall Amazon strategy.

  1. Agencies and Virtual Assistants

If you’re working as an agency or a virtual assistant supporting Amazon sellers, the Helium 10 Academy can provide your team with the necessary training to become certified experts in the Helium 10 ecosystem.

  1. Aspiring Amazon Entrepreneurs

If you’re looking to start an Amazon business or expand your existing e-commerce ventures, the Helium 10 Academy can equip you with the knowledge and skills required to succeed in the competitive online marketplace.

The Helium 10 Academy is not recommended for those who are solely interested in general Amazon selling strategies or e-commerce best practices, as the focus is primarily on mastering the Helium 10 suite of tools.

Helium 10 Academy Login Guide

Enrolling in the Helium 10 Academy is a straightforward process, and it’s entirely free to get started. Here’s a step-by-step guide:

Step 1: Visit the Helium 10 Website

Go to the official Helium 10 Academy website and click on the “Start Now” tab on the main menu.

Helium 10 Academy Website
Source: Helium 10 Academy

Step 2: Create an Account

You’ll be prompted to either sign up or create a new account. Follow the instructions to get access to a Helium 10 Academy account.

Create an Account
Source: Helium 10 Academy

Step 3: Create login details

Enter your full name and email, and set up a password for your new account. 

Create Log In Details
Source: Helium 10 Academy

Step 4: Access the Academy

Once your account is created, you’ll be taken to the Helium 10 Academy dashboard, where you can start exploring the course materials and begin your learning journey.

Access the Academy
Source: Helium 10 Academy

That’s all you need to start your learning journey with Helium 10!

Helium 10 Academy Inclusions

The Helium 10 Academy offers a comprehensive curriculum that covers the essential aspects of selling on Amazon and leveraging the Helium 10 suite of tools. 

Helium 10 Academy Inclusions
Source: Helium 10 Academy

The key areas of focus include:

  1. Product Research

This section teaches sellers how to use Helium 10 tools like Black Box, Trendster, and the Helium 10 Chrome Extension to find profitable product opportunities on Amazon. To identify high-potential products, sellers learn to analyze market trends, competition levels, and sales data.

  1. Keyword Research

The academy delves into the art of keyword research, helping sellers master Helium 10 tools like Cerebro, Magnet, and Misspellinator to find high-traffic, low-competition keywords that can improve their product visibility and organic rankings.

  1. Listing Optimization:

This module focuses on creating compelling and conversion-focused product listings. 

Sellers learn to use Helium 10 tools such as Frankenstein, Scribbles, and Listing Analyzer to craft persuasive titles, bullet points, and descriptions that highlight their products’ unique features and benefits.

  1. Marketing:

The marketing section covers strategies for leveraging Amazon’s advertising platform and driving external traffic to listings. 

Sellers explore the use of Adtomic and Portals to optimize and automate their PPC campaigns, as well as tactics for boosting visibility and sales.

  1. Operations

This section addresses the day-to-day operational aspects of an Amazon business, teaching sellers how to use Helium 10 tools. 

Learn about Alerts, Follow-Up, Inventory Protector, and Refund Genie to streamline tasks such as customer communication, inventory management, and handling returns.

  1. Analytics

The final module focuses on tracking and analyzing key performance metrics using Helium 10 tools like Keyword Tracker, Market Tracker, and Profits. Sellers learn to make data-driven decisions to optimize their strategies and drive continued growth.

Throughout the academy, the instructors provide real-world examples, hands-on exercises, and quizzes to reinforce the learning and ensure that sellers can effectively apply the Helium 10 tools to their Amazon businesses.

How Does the Helium 10 Academy Stand Out?

The Helium 10 Academy sets itself apart from other Amazon seller education platforms in several ways:

  1. Comprehensive Curriculum: The academy covers the full spectrum of Amazon selling strategies, ensuring sellers understand how to leverage the Helium 10 toolkit to its fullest potential.
  2. Expert-Led Instruction: Helium 10’s team of experienced Amazon sellers and brand evangelists develop and present the course content that brings a wealth of real-world expertise to the table.
  3. Self-Paced Learning: The flexible, on-demand format of the Helium 10 Academy allows sellers to learn at their own pace, fitting the coursework into their busy schedules.
  4. Practical Application: The academy’s hands-on approach, featuring step-by-step tutorials and real-world examples, helps sellers develop a deep understanding of how to apply the Helium 10 tools effectively.
  5. Ongoing Updates: As Helium 10 continues to evolve and introduce new features, the academy’s content is regularly updated to ensure that sellers’ knowledge and skills remain current.
  6. Certification Opportunity: The optional Helium 10 Certification Exam allows sellers to demonstrate their expertise and potentially open up new career opportunities.

Helium 10 Academy vs. Helium 10 Pro Training Videos

While the Helium 10 Academy and the Helium 10 Pro Training videos share the common goal of educating users on the Helium 10 ecosystem, there are some key differences between the two:

FeatureHelium 10 AcademyHelium 10 Pro Training
Content StructureOrganized into comprehensive courses with a linear progressionIndividual instructional videos that can be accessed separately
Video LengthFocused videos (5-20 minutes)Shorter videos that show an overview
Supplementary MaterialsIncludes quizzes, exercises, and written lessons to reinforce learningPrimarily video-based content without additional resources
CertificationOffers a certification exam and credential upon completionNo formal certification program
Tracking and ProgressTracks your progress and completion of coursesNo progress tracking or course progression

The Helium 10 Academy is best suited for those seeking a structured, comprehensive learning experience with a clear roadmap

Alternatively, the Helium 10 Pro Training videos may be more suitable for those who prefer a more flexible, on-demand approach to learning specific Helium 10 tools and features.

Where Can Helium 10 Academy Improve?

In my opinion, Helium 10 Academy needs some work on the user interface. Compared to the Helium 10 tool, the academy feels a bit behind in terms of experience.

The second improvement I would like to see is the availability of a mobile application for the academy and access to the written and podcast resources of Helium 10. I feel this would elevate the learning experience of a user significantly. 

More On Helium 10:

Conclusion: The Helium 10 Academy Teaches The Basics Of Helium 10!

The Helium 10 Academy is an invaluable resource for anyone looking to master the Helium 10 suite of tools and leverage them to build a successful Amazon business. 

With its comprehensive curriculum, expert-led instruction, and practical application-focused approach, the academy provides an unparalleled learning experience that can benefit both beginners and experienced sellers alike.

The core course content is entirely free to access, making the Helium 10 Academy an incredibly accessible and attractive option for those looking to improve their Amazon selling skills. 

For those who want to take their expertise to the next level, the optional certification exam offers a valuable opportunity to showcase their Helium 10 proficiency.

Don’t miss out on the opportunity to master the Helium 10 suite and take your Amazon selling skills to new heights. Enroll in the Helium 10 Academy today and start your journey towards e-commerce success!


How long does it take to complete the Helium 10 Academy? 

The total time to complete the Helium 10 Academy will depend on your learning pace and the amount of time you can dedicate to the coursework. Helium 10 recommends allocating 1-2 hours per day, 5 days a week, for 4-6 weeks to become a proficient user. This translates to approximately 40 hours of total learning time.

Does the Helium 10 Academy get updated? 

The Helium 10 Academy is a constantly updating resource. As Helium 10 introduces new features and tools or as the Amazon landscape changes, the academy’s content is regularly updated to ensure that the information remains relevant and up-to-date.

Is there a cost associated with enrolling in the Helium 10 Academy? 

The core course content of the Helium 10 Academy is completely free for anyone to access. However, there is an optional one-time fee of $77 for the Helium 10 Certification Exam, which allows you to become a Helium 10 Certified Expert.

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